Lead
ZAVOD COFFEE, one of the key players in Russia’s specialty roasting market, partnered with EVO BRAND to rebuild its website, redesign the UX/UI and create a clear, intuitive platform for both B2B and B2C customers. The new website supports the brand’s expansion into personalised consumer roasting.
Context
The company operates in the professional roasting sector and is actively growing into the consumer market. A modern, functional digital platform was essential for this stage of development.
Challenge
The previous website could not represent the complexity of the product range — from roast profiles to flavour characteristics. The user journey was fragmented and did not support B2C orders, especially personalised roasting.
Insights
– Customers need quick, structured comparison of flavour and roast parameters.
– Personalised roasting requires a guided, simple user flow.
– B2B clients expect fast navigation and convenient repeat orders.
– UX must be intuitive for both beginners and professionals.
Solution
Digital strategy & style
A clean, minimal, production-driven visual language that reflects precision and expertise.
UX / UI & website
– A functional homepage as the central navigation hub
– Advanced catalogue with detailed filters (origin, processing, roast, flavour)
– Product pages with full bean profiles and brewing guidance
– Online tool for personalised roast selection
– Unified B2B/B2C account system with fast repeat ordering
– Fully responsive interface
Results
– A significantly simplified customer journey
– Strong launch of the B2C personalised roasting format
– Higher conversion from browsing to purchase
– A stable, scalable digital foundation for further expansion
Role of EVO BRAND
EVO BRAND delivered the complete UX/UI redesign, catalogue architecture and ordering logic, supported by AI-based user behaviour analysis.
Conclusion
The updated platform strengthened ZAVOD COFFEE’s digital presence and became a key driver for its expansion into new market segments.
ZAVOD COFFEE, one of the key players in Russia’s specialty roasting market, partnered with EVO BRAND to rebuild its website, redesign the UX/UI and create a clear, intuitive platform for both B2B and B2C customers. The new website supports the brand’s expansion into personalised consumer roasting.
Context
The company operates in the professional roasting sector and is actively growing into the consumer market. A modern, functional digital platform was essential for this stage of development.
Challenge
The previous website could not represent the complexity of the product range — from roast profiles to flavour characteristics. The user journey was fragmented and did not support B2C orders, especially personalised roasting.
Insights
– Customers need quick, structured comparison of flavour and roast parameters.
– Personalised roasting requires a guided, simple user flow.
– B2B clients expect fast navigation and convenient repeat orders.
– UX must be intuitive for both beginners and professionals.
Solution
Digital strategy & style
A clean, minimal, production-driven visual language that reflects precision and expertise.
UX / UI & website
– A functional homepage as the central navigation hub
– Advanced catalogue with detailed filters (origin, processing, roast, flavour)
– Product pages with full bean profiles and brewing guidance
– Online tool for personalised roast selection
– Unified B2B/B2C account system with fast repeat ordering
– Fully responsive interface
Results
– A significantly simplified customer journey
– Strong launch of the B2C personalised roasting format
– Higher conversion from browsing to purchase
– A stable, scalable digital foundation for further expansion
Role of EVO BRAND
EVO BRAND delivered the complete UX/UI redesign, catalogue architecture and ordering logic, supported by AI-based user behaviour analysis.
Conclusion
The updated platform strengthened ZAVOD COFFEE’s digital presence and became a key driver for its expansion into new market segments.
