Lead
SSK Logistics operates in the US trucking market. The founder approached EVO BRAND with a request to build a recognizable visual identity and create an effective driver acquisition system for both company-owned trucks and owner-operators. We developed the brand identity, recruitment landing page, and a complete communication framework.
Context
The US logistics market is highly competitive, where trust, transparency, and clear conditions for drivers play a key role in recruitment.
Challenge
At the time of the request, SSK Logistics had no logo, no visual identity, and relied on newspaper ads for hiring. This limited reach and slowed down business growth.
Insights
— Drivers choose companies with transparent communication and clear working conditions.
— A strong visual identity builds trust in the logistics segment.
— A digital-first recruitment system is essential.
Solution
Brand Identity
— Logo and visual style reflecting reliability and modernity.
— Core messages: stability, respect for drivers, strong fleet.
Recruitment Landing Page
— A structured vacancy page designed for fast driver applications.
— Clear job descriptions and an intuitive response flow.
Instagram & Communications
— Full account setup with branded content templates.
— Initial posts covering mission, values, fleet and driver conditions.
— Ad-ready creatives for targeted campaigns.
— Updated newspaper ads in the new visual style.
Marketing Strategy
— Promotion strategy and media plan.
— Prepared creatives for targeted advertising.
Results
— A complete visual system and modern communication platform.
— Ready-to-launch infrastructure for large-scale driver recruitment.
— Instagram and landing pages prepared for advertising campaigns.
Role of EVO BRAND
EVO BRAND developed the strategy, brand identity, landing page and communications, and prepared advertising tools.
Conclusion
SSK Logistics gained a clear, modern brand presence and a fully prepared recruitment system — a solid foundation for scaling and strengthening market positioning.
