Lead
L'ARIN is a Belgian eco-friendly haircare brand built on natural formulations and zero-plastic packaging. The company approached EVO BRAND to localize its website and create a dedicated landing page for distributor acquisition in the Russian market. We developed a full digital foundation to support the brand’s regional expansion.
Context
The demand for clean, sustainable cosmetics is steadily growing across Russia and Kazakhstan. For international brands, precise localization and clear communication are essential to entering these markets effectively.
Challenge
L'ARIN needed a localized digital presence and a clear B2B entry point to engage potential distributors — without losing its core values of sustainability and purity.
Insights
- Consumers expect transparent ingredients and proof of ecological responsibility.
- Distributors require structured product information and a straightforward partnership model.
- A well-designed catalog is crucial for initial product evaluation.
Solution
Website localization
We adapted all content for the Russian market, maintaining the brand’s clean, minimal aesthetic and eco-focused messaging.
Product catalog
A full product catalog was created, featuring descriptions, ingredients, benefits, and visual assets tailored for local audiences.
Distributor landing page
We designed a focused landing page outlining the partnership benefits, brand potential, and application process.
Results
- A complete digital base for the brand’s Russian launch.
- A distributor-oriented landing page ready for outreach once legal procedures are finalized.
- A structured product catalog prepared for both the Russian and future Kazakhstan markets.
EVO BRAND Role
EVO BRAND handled website localization, catalog development, and distributor landing creation, using analytical tools to align the brand with regional expectations.
Conclusion
We built the essential digital infrastructure for L'ARIN’s entry into Russia and Kazakhstan. Once legal approvals are complete, the brand will be ready for a confident market launch.
