Lead
Forest Cover is a New Zealand–based flooring installation company. The founder approached EVO BRAND for a complete brand transformation: strategy, visual identity, website, and marketing direction. We developed an integrated solution that positioned the brand firmly in the premium segment.
Context
New Zealand’s flooring market is competitive and dominated by general contractors. The premium niche of natural wooden floors is still emerging, offering space for strong expert brands.
Challenge
The client aimed to move into a higher-value segment and highlight expertise in natural wood flooring. The brand lacked a clear strategy, consistent communication, and a unified visual language.
Insights
- Homeowners value natural materials and are willing to invest in quality.
- The premium niche has no strong, well-defined leaders.
- The founder’s expertise can become the brand’s core advantage.
Solution
Brand Strategy:
- Positioning Forest Cover as a specialist in natural wooden floors.
- A clear value proposition built around quality, longevity, and craftsmanship.
- Focus on high-end projects with higher margins.
Identity:
- A refined, premium visual system.
- A natural wood-inspired color palette.
- Minimalist typography to emphasize expertise.
Website:
- A landing page with a curated catalogue of wooden floorings.
- Clean structure with an emphasis on materials and project visuals.
- Simple, guided user journey.
Social & Print Materials:
- Instagram styled in the new premium identity.
- Brochures, business cards, and flyers aligned with the brand system.
Marketing Strategy:
- Positioning within the high-end interior market.
- Content built around expertise, materials, and completed projects.
- Gradual expansion through referrals and partnerships.
Results
- A clear premium positioning aligned with the founder’s vision.
- A cohesive visual identity that builds trust.
- A functional website and fully branded communication ecosystem.
- Ongoing collaboration as the brand continues to grow.
EVO BRAND Role
EVO BRAND developed the strategy, identity, website, and marketing direction, applying AI-assisted market analysis to accelerate the process.
Conclusion
Forest Cover now has a focused, premium brand foundation and a strong platform for growth in the natural wood flooring segment.
