Lead
Elitupakovka is a manufacturer of high-quality plastic packaging for the food industry. The company approached EVO BRAND to refresh its outdated visual identity and create a modern website. Our team delivered a complete redesign of all brand communications and developed a digital experience aligned with the company’s premium positioning.
Context
The brand operates in the B2B market of food packaging: trays for ice cream, dumplings, yogurts and other categories where print quality and material standards are essential.
Challenge
The previous identity and website were more than a decade old and no longer reflected the scale and quality of the company. The task was to create a modern, minimalistic and premium look, supported by a functional website with a clear product catalog.
Insights
— Packaging manufacturers often appear less modern than their actual production capabilities.
— For B2B clients, brand perception directly influences trust and partnership decisions.
— A clean, technology-driven visual style reinforces reliability.
Solution
Brand Strategy
— Refined premium positioning for the B2B market.
— Established visual principles conveying quality and precision.
Visual Identity
— Full logo redesign.
— New color palette and graphic system.
— Minimalistic, contemporary look aligned with current market aesthetics.
Website
— Modern website with improved UX and clear navigation.
— Structured product catalog.
— Strong emphasis on production quality and print standards.
Visual Materials
— Product catalogs and corporate print materials.
— Exhibition booth designs for two major industry events in Moscow.
— Complete set of brand assets for offline and online use.
Results
— The updated identity positions the brand as modern, premium and technologically advanced.
— The new website improves clarity and enhances trust among B2B clients.
— Exhibition materials strengthened the brand’s presence in the industry.
— Improved perception among existing partners and stronger first impressions for new ones.
EVO BRAND Role
EVO BRAND created the brand strategy, visual identity, website and full set of communication materials. AI tools supported market analysis and accelerated creative development.
Final Note
The redesign brought the brand in line with its true level: Elitupakovka now looks as premium as the products it manufactures.