Lead
Amur Sibir, a restaurant and supplier of fish delicacies, approached EVO BRAND with a clear goal: launch black caviar sales during the peak holiday season. We created a premium, high-impact landing page that helped the brand stand out and boost seasonal performance.
Context
The brand has direct access to trusted caviar producers. The New Year period is the strongest demand window, requiring a visually refined and conversion-focused online presence.
Challenge
Build a premium, holiday-focused landing page that communicates quality, trust, and convenience — and drives fast seasonal purchases.
Insights
— Customers often buy caviar as a gift, so the experience must feel festive and upscale.
— Competitors rely on outdated or cluttered visuals.
— A simple, fast checkout flow is essential for seasonal conversions.
Solution
Strategy & Research
— Reviewed competitor identity and UX patterns.
— Defined core value drivers: premium quality, freshness, convenience.
Identity & Visual Concept
— Crafted a dark, elegant visual style with festive highlights.
— Designed atmospheric product visuals emphasizing texture and quality.
— Added trust-building sections: sourcing, certifications, storage standards.
Landing Page
— Built a structured product page with clear benefits and buying options.
— Optimized the UX for fast purchasing during peak demand.
— Introduced subtle holiday-season accents to support gifting scenarios.
Results
— The landing page was successfully reused for three consecutive holiday seasons.
— The brand saw a stable increase in seasonal sales and stronger customer trust.
— The page became the core tool for holiday launches.
EVO BRAND Role
We developed the concept, identity, UX/UI, and full landing page. AI tools supported research and content structuring.
Conclusion
The project strengthened the brand’s position in the premium seasonal segment and created a reusable asset for ongoing holiday sales.
