“From Kamchatka” — identity and e-commerce launch for a seafood brand
Lead
“From Kamchatka” is a seafood brand offering caviar, crab, shrimp, and scallops. The founder approached VBRAND to scale the business and transition from informal social-media sales to a structured brand. We delivered identity, packaging, and a fully functional e-commerce website that elevated trust and visibility.
Context
The seafood market is highly competitive and visually demanding. The client had no brand identity, packaging system, or proper sales platform — all communication happened via direct messages.
Challenge
Build a credible brand with a clear visual language, premium packaging, and a seamless online purchasing experience. Strengthen trust and move the business from a “small seller” perception to a professional company.
Insights
— Premium visual quality is expected in the seafood category.
— Packaging strongly influences perceived freshness and value.
— Fast and intuitive ordering is essential for customer retention.
Solution
Brand Identity
— A visual concept reflecting origin, quality, and the northern character of the product.
— A consistent graphic system, color palette, and typography.
Packaging
— Label designs for caviar jars and other products.
— Printed product catalog and sticker systems.
Website
— Full e-commerce website with product catalogue and order flow.
— Light animations to enhance premium perception.
— Clean UX with intuitive navigation.
Marketing Materials
— Instagram layout and visual communication assets.
Results
— A coherent, premium brand identity.
— A significant increase in customer trust and engagement.
— A convenient sales channel that simplified orders.
— Packaging and catalogue improved product presentation.
(The founder later changed industry focus, but the project remains a strong example of VBRAND’s work.)
VBRAND Role
The VBRAND team delivered identity, packaging, website, and visual communications, using AI-supported workflows to improve analysis and speed.
Conclusion
The project transformed a small social-media initiative into a fully formed brand with a strong visual presence and a reliable sales platform.